How can Promotional Video Marketing help my company?
Video Marketing has been experiencing a huge increase over the last three years, and continues to grow.
According to Wyzowl’s “State of Video Marketing 2016” report, 61% of businesses were using video marketing as a marketing tool. This rose by 8% in their 2017 equivalent survey. Of those business, 82% felt that video marketing was an essential marketing strategy, with 97% saying that a video helped consumer understanding of their product or service.
But what does Video Marketing do?
Basically, consumers would rather watch a video about a product or service, than read about it. It’s often easier to understand, less time consuming and more visually stimulating. Think of it in terms of a movie trailer. If you wanted to see what films were showing at your local cinema, would you read about each one, or watch a trailer of the ones that catch your eye? And if you like the look of the trailer, you go and see the movie. It’s the same principle with a marketing video. An interesting video draws people to your company website, and is proven to convert those visits into sales.
But it’s not just immediate sales that come as a result of the right video. A video can also be used on social media, promotional emails, or as a back drop to a networking event to increase traffic to your website…..resulting in MORE sales. It really is a win/win situation.
How do I get a Marketing Video made?
Deciding what type of marketing video is right for you can be daunting (and costly if you get it wrong).
The team at Zeddy Productions have been helping to promote businesses and products for years, and have many return customers.
Even if you don’t know where to start, we can sit down with you and help to create a marketing video that you will love. We can come up with ideas, story board, film & edit. You don’t need to worry about a thing.
For all your filming needs, or if you would like to discuss the possibility of having a promotional, corporate or animation video created, please contact us and a member of the team will be happy to help.