Choosing a corporate video to meet your business needs
When you hear the term “corporate video” what image does that conjure up? Grey, boring, office, suits…? Often we assume that anything “corporate” must be dull, but that’s a huge misconception. A corporate video can be anything you want it to be; fast-paced, bright, punchy, impactful, and filmed on location almost anywhere you desire. But, most importantly it needs to be audience-engaging.
Now, don’t get us wrong. Slower, office-based, informative videos are sometimes a necessity. There’s not much need for fast music and bungy jumping when sharing your latest profits and losses with colleagues. Those corporate videos have their place in the world, and we at Zeddy Productions have filmed our fair share over the years. But we’re talking about how you can make a corporate video that stands out, shining from the rest.
What is a corporate video?
A corporate video is the wider term given to any non-advertising video commissioned by a company, business or organisation to share information, news and updates with a chosen audience. They’re often published on the company’s own website or intranet if it’s information to be shared within the company staff or customers, but they can also be a great way to share information on social media, email shot and event stands, such as trade shows.
What can a corporate video be used for?
A short video to be shown on the intranet/email shot within the company, is a perfect way to share information quickly. Written information is all very well, but it doesn’t grab attention in the same way.
Training or new product videos are another great example of accessing lots of information in a short amount of time, and with a demonstration included, the information is much easier to digest than multiple written instructions.
As we mentioned previously, trade stands are an ideal way to show off a product or service. A catchy video will showcase your product perfectly, and can be shown on a loop to attract the attention of potential customers. Another great idea for trade shows and websites, is to show testimonial videos of satisfied customers.
Sharing information with investors, shareholders or customers is an ideal platform for a corporate video, and this can even be done as a live webcasting to add an extra personal spin to it.
There are endless uses for a corporate video. They are fast becoming an essential addition to businesses of the modern day.
Where can I get a great corporate video made?
Well, from Zeddy Productions, obviously! We produce corporate videos for businesses all around the country, every week. Are production team can help you plan the best style of video to get your message across. Whether that’s an office-based piece-to-camera or a fast-paced, all-action shoot… Zeddy productions have got it covered!
For all your filming needs, or if you would like to discuss the possibility of having a promotional, corporate or animated video created, please contact us and a member of the team will be happy to help.